It also may help you attract high-demand speakers who don't have the time to commit to an in-person conference, but are happy to share industry takeaways via a quick video call or pre-recorded presentation.Īdditionally, an online conference enables you to create a product - recordings from your conference - that you can continue to share and use as a lead generation tool for months and years after the initial live launch.Īnd, finally, there's the obvious: sometimes unforeseen circumstances, like a global pandemic, can make in-person conferences in certain locations simply impossible.Įmily Raleigh, HubSpot's Marketing Manager of Brand and Strategic Partnerships, provides some advice if you suddenly find yourself shifting your in-person event to a virtual one: "If you are shifting from a live event, try to add extra value to the viewers who are now tuning in online. to collaborate virtually, rather than trying to gather in-person. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. It also lowers the cost your business would have to pay for conference space, on-hand staff, catering, security, and much more.Īdditionally, it allows people from across the globe to interact with each other without needing to spend exorbitant amounts on flights and hotels. There are plenty of major benefits to hosting a virtual conference.įor one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights. 6 Virtual Event Best Practices, According to Eventbrite's CMO.Plus, hear from Tamara Mendelsohn, CMO of Eventbrite, on her best practices for hosting a successful virtual event in 2023 and beyond. Here, let's explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own. Virtual conferences come with unique challenges, and require a new perspective to succeed. But a virtual conference strategy can't be a copy-and-paste of a physical one.
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